Like many great fonts it isn’t free, but there are some great free Web font alternatives to Futura that just might work for your next Web design.Īmazingly, Futura was created way back in 1927 by a fellow named Paul Renner.įor a typeface that’s closing in on it’s 100th anniversary, it sure commands a lot of respect for being as modern today as it was 85 years ago.īut I won’t go on about the past, Wikipedia has done a fine job of describing the history of Futura. Futura is a crisp geometric sans-serif typeface that’s great for headlines. But only because Futura is seen everywhere from public safety signs to advertisements. Also, it depends in someway on your personal preferences and what you like. Sure, you can - as I mentioned at the beginning - adopt all the points to every other typeface as well but at least you have to tweak them in every single case, minimum a little bit to get a perfect result. I wouldn’t describe this as a conclusion, but what I want to say is, that readability and typography itself are very individual. But for now, I’m curious about your thoughts. I’m pretty sure, that we’ve just scraped the surface and there will be a plenty of different points to get the most out of Futura. You have to figure it out, what will fit the most according to your column width and text size.Īgain, you surely could use uppercase text as some kind of design element in headlines or graphics, like I did in this article, but an uppercase body copy - no, don’t do it. If you have to use it this way, you can try to increase the line-height and letterspacing a little bit more. Through the already mentioned diverging widths of the single letterforms, Futura becomes hard to read and your eyes will get tired after some lines. So if you set the font size to 20px you should go with 30px for the line height. My personal experience shows, that the factor of 1.5 to the chosen size of type, will deliver a suitable result. Typefaces like Helvetica or Univers are much more compact so you can tighten the space between the lines a lot more and still get nice results. If you want to set a good line height when using Futura, you have to keep the large ascenders and descenders in mind. I presume that you already have some experience about this and so I will jump right into it without too much theory. It has to do with the length of the lines, the correct size of the type itself and the line height. You have to set different parameters in a right manner to get perfect readability. Give it a try! It’s all about lines and lengths On the other side, you’ll have fun reading the text on the right, set in Futura Book. You have to squeeze your eyes to get an idea of what you are actually reading. Let’s Start.Īs you can see in the example, the lighter weight breaks apart and blinks on the screen. I’m also pretty sure, that all the stuff I’m talking about within the next minutes, can be adopted to every other typeface as well. It’s more a small collection of thoughts from myself to get the most out of it. Just to make it clear, this is no how-to or the definite guide to using Futura the best way. So - I came up with the idea of this story and show how to avoid common mistakes. People tend to set the spacing too wide or too narrow, use wrong font weights and so on. At least I would claim that it’s actually one of the most used typefaces on the web.īut with the extensive distribution, there comes the misuse. I’m talking about Paul Renner’s Futura - a timeless gem.Īfter around 90 years of its release through Bauersche Gießerei, this geometric typeface is still widely used and found his way on screen. Designers around the globe love the constructed look and feel of fonts like Platform, Recta or Sailec, to name a few.īut next to the more modern and contemporary approaches, there is a classic one, who comes never out of fashion. It all started since Spotify came up in 2016 with the announcement of using Circular as the primary typeface for their brand and products. Geometric typefaces are still a big hit these days and far more like a temporary trend. Having fun with Stanley Kubrick’s favorite typeface.
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